Title: A new PSF-fitting photometry and reddening map for the VVV bulge area Abstract: The VISTA Variables in the Vía Láctea (VVV) is a public ESO survey covering about 300 deg² of the Galactic bulge, and 250 deg² of the southern disk, with the VISTA telescope in near infrared (NIR). We have derived a new point spread function (PSF) fitting photometry for the bulge area of the VVV in JK passbands, with unprecedented depth (down to Ks ~ 19.5 mag) and accuracy (σ < 0.1 mag at Ks = 17.5 mag), including completeness and systematic error estimations based on artificial star injection experiments. This photometric dataset has been used to study the age of the bulge using color magnitude diagrams (CMDs) and to derive a reddening map of the whole VVV bulge area, with higher resolution and performance than ever before. Both the photometric dataset and the reddening map will be made public.